Thrivent Financial is a Fortune 300 mission-driven financial services company that encourages its members to “be wise with money.”
With an ambitious vision and a call to expand their member base, several business units across the Thrivent enterprise sought to develop new products and services that would help them connect with younger audiences - from Millennial parents to Gen Z high school students.
Over the past three years, Highland has helped Thrivent research, design, and build digital products that connect the organization with a new generation of members.
We wouldn’t be achieving our business goals without Highland. Everyone on their team was very clear on what we set out to do. We worked with an incredibly high-caliber group.Jill Cole
Director of Membership, Thrivent Financial
Understanding Jobs to be Done
I cannot tell you how much I appreciate the Highland partnership. Our team never missed a beat. I couldn’t have been happier with the mindshare they devoted to our products and our users.Jennifer Vaillancourt
Manager, Marketing and Curriculum Delivery, Thrivent Student Resources
Building to learn
An early prototype of the Thrivent Student Resources website
Thrivent Student Resources was built with a mobile-first, responsive design
Trending up, up, and up
Thrivent Student Resources has been one of Thrivent's most successful digital innovation projects to date, far exceeding the company's original user adoption goals. Jen Vaillancourt, the program's Manager of Marketing and Curriculum Delivery, shared:
Our website and curriculum is somewhat of a shining star around here. It has been very successful. We were tasked with registering 3,500 users in our first year and we ended up with over 14,000. This year we’ve doubled that - we’re at 32,000. We keep trending up, up, and up.
Thrivent team has been thrilled with Highland's work and partnership, and continues to partner with us on digital innovation and product strategy across the enterprise.
What makes Highland unique is the intellect and the experience you get when you work with them, as well as the nimbleness of the team. Because Highland is not a huge company, they have the ability to be much more adaptable. As we learn things, we’re able to adjust. I think a bigger consulting firm would have challenges around that. Highland leadership has done an exceptional job of making sure that they have a team of highly-skilled, very accomplished practitioners.Jill Cole
Director of Membership, Thrivent Financial
Partner with us
At Highland, we research, design, and build digital products and experiences for customer-centric companies and mission-driven organizations. For over 20 years, our team of designers, developers, and strategists have helped organizations turn their biggest uncertainties into opportunities for growth.
We've built and launched over 268 digital products, and we'd love to help you take your idea from dream to delivered.
Ready to get started? Get in touch.
Suzanne Fichter
Director of New Business Development